Privacy Policy

Overview

J&J Remodeling (“we,” “us,” or “our”) is a family-owned home remodeling company based in Westchester County, New York. We are committed to protecting the privacy of every person who visits our website, contacts us for a free estimate, or interacts with us through any of our digital platforms including Facebook and Instagram.

This Privacy Policy explains what personal information we collect, how we use it, how we protect it, and what choices you have about how it is used. By using our website at jjremodels.com or submitting any form or inquiry to J&J Remodeling, you agree to the practices described in this policy.

If you have any questions about this policy or how we handle your personal information, please contact us directly using the information at the bottom of this page.

Information We Collect

We collect information in two ways: information you give us directly, and information that is collected automatically when you visit our website.

Information You Provide Directly

When you request a free estimate, submit a contact form, call us, email us, or interact with our Facebook or Instagram pages, you may provide us with:

• Your full name
• Your home address or service location
• Your phone number
• Your email address
• Details about your renovation project including the type of work, timeline, and budget
• Any photos or documents you share with us related to your project
• Messages or comments you send us through social media, email, or our website forms

Information Collected Automatically

When you visit our website, certain information is collected automatically by our website and by third-party tools we use. This may include:

• Your IP address and general geographic location
• The type of browser and device you are using
• The pages you visit on our website and how long you spend on them
• The website or search engine that referred you to our site
• The date and time of your visit
• Clicks, scrolling behavior, and other interactions with our website content

Information From Third-Party Platforms

If you interact with our Facebook or Instagram business pages, those platforms may share certain information with us depending on your privacy settings and the nature of the interaction. This can include your public profile information, the content of messages you send us, and actions you take on our ads such as clicking, liking, or filling out a lead form.

How We Use Your Information

We use the information we collect for the following purposes:

To Provide Our Services

• To respond to your estimate request or inquiry
• To schedule and conduct free in-home consultations
• To prepare, send, and follow up on written estimates
• To communicate with you throughout your renovation project
• To send project updates, invoices, and related project communications

To Improve Our Business

• To understand how people find and use our website
• To improve our website content and user experience
• To understand which services are most requested in which areas
• To measure the effectiveness of our advertising campaigns

For Marketing and Advertising

• To run targeted advertising campaigns on Facebook and Instagram
• To reach people who have visited our website or are similar to our existing customers through ad targeting tools
• To send follow-up communications to people who have requested estimates but not yet scheduled a consultation
• To request reviews from customers after a project is completed

We do not sell your personal information to third parties. We do not use your information for any purpose unrelated to our home remodeling business.

Facebook and Meta Advertising

J&J Remodeling runs advertising campaigns on Facebook and Instagram through Meta’s advertising platform. This section explains how those ads work and how your information may be used in connection with them.

Meta Pixel

We use the Meta Pixel on our website. The Meta Pixel is a piece of code provided by Meta (the company that owns Facebook and Instagram) that tracks certain actions visitors take on our website, such as visiting specific pages, submitting a contact form, or clicking a call button. This information is sent to Meta and allows us to measure the effectiveness of our Facebook and Instagram ads and to show our ads to people who are more likely to be interested in our services.

Custom Audiences

We may use customer contact information such as email addresses or phone numbers to create Custom Audiences on Facebook. This means we may upload a list of existing or past customers to Facebook, which uses that information to identify those people on its platform and show them our ads. The information is encrypted before it is shared with Facebook and is used only for ad targeting purposes.

Lookalike Audiences

We may use Meta’s Lookalike Audience feature, which uses your information to find other Facebook users who share similar characteristics to our existing customers. This allows us to reach new potential customers who are likely to be interested in home remodeling services.

Lead Ads

If you fill out a lead form through one of our Facebook or Instagram ads, the information you provide including your name, phone number, and email address is sent to us through Meta’s platform. We use this information solely to follow up on your renovation inquiry.

Your Meta Privacy Controls

You can control how Meta uses your information for ad targeting through your Facebook and Instagram account settings. Visit facebook.com/settings and navigate to the Ads section to manage your ad preferences. You can also visit the Digital Advertising Alliance at optout.aboutads.info to opt out of interest-based advertising from participating companies.

Sharing Your Information

We do not sell, rent, or trade your personal information. We share your information only in the following limited circumstances:

Service Providers

We work with a small number of third-party service providers who help us operate our business. These include our website hosting provider, our customer relationship management software (GoHighLevel), Google for website analytics and advertising, and Meta for Facebook and Instagram advertising. These providers are given access only to the information they need to perform their specific functions and are required to handle it securely.

Google Services

We use Google Analytics to understand how visitors use our website and Google Ads to run search advertising. Google may collect and use data about your visits to our website in accordance with Google’s own Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Legal Requirements

We may disclose your information if required to do so by law or in response to a valid legal request from a government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of J&J Remodeling, our customers, or the public.

Business Transfers

In the unlikely event that J&J Remodeling is sold or merges with another business, your information may be transferred to the new owner. We would notify you of any such transfer and give you the opportunity to request deletion of your information.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use them.

Types of Cookies We Use

• Essential cookies that are necessary for the website to function properly
• Analytics cookies from Google Analytics that help us understand how visitors use our website
• Advertising cookies from Google and Meta that help us measure ad performance and show relevant ads to people who have visited our website

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or notify you when a cookie is being set. Please be aware that disabling certain cookies may affect the functionality of our website.

For more information about cookies and how to manage them, visit allaboutcookies.org.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy and to comply with our legal obligations.

• Estimate requests and contact form submissions are kept in our CRM system for up to three years
• Customer project records including estimates, contracts, and communications are kept for seven years for business and tax purposes
• Website analytics data is retained per Google Analytics default settings, generally up to 26 months
• Email and text message communications are retained for up to three years

You may request deletion of your personal information at any time by contacting us directly. We will honor deletion requests to the extent permitted by law and our legitimate business needs.

Your Rights and Choices

You have certain rights regarding your personal information. We are committed to honoring these rights and making it easy for you to exercise them.

Right to Access

You have the right to request a copy of the personal information we hold about you. We will respond to such requests within 30 days.

Right to Correction

If the information we hold about you is inaccurate or incomplete, you have the right to ask us to correct it. Simply contact us and we will update your information promptly.

Right to Deletion

You have the right to request that we delete your personal information. We will honor deletion requests except where we are required by law to retain the information or where it is necessary for legitimate business purposes such as resolving disputes or enforcing our agreements.

Right to Opt Out of Marketing

You can opt out of marketing communications from us at any time by replying STOP to any text message, clicking the unsubscribe link in any email, or contacting us directly. Opting out of marketing communications will not affect our ability to contact you about a project you have already scheduled with us.

Do Not Track

Some browsers have a Do Not Track feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to Do Not Track signals, but you can manage your tracking preferences through your browser settings and through the opt-out tools described in this policy.

Children’s Privacy

Our website and services are directed to adults who are homeowners or decision-makers regarding home renovation projects. We do not knowingly collect personal information from anyone under the age of 18. If you believe that a child under 18 has provided us with personal information, please contact us immediately and we will delete that information from our records.

Data Security

We take the security of your personal information seriously. We use reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include secure website hosting, encrypted form submissions, and restricted access to customer data within our team.

However, no method of data transmission or storage is 100 percent secure. While we work hard to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

If we make material changes to this policy that significantly affect how we use your personal information, we will make reasonable efforts to notify you, such as by posting a notice on our website or sending an email to customers who have provided their email address.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using any of the following methods: